okay so an idea just popped into my head and I need to flesh it out a bit.

okay so every time a fan engages with you on facebook, twitter, instagram: aka follows you. they get a message. a message invites you to join "the fan club" which basically is just them entering their info. the main info we would want: name, age (birthday), location (zipcode), twitter/instagram/facebook, email

then we would have a profile for every fan. so we can target emails/messages at them. when it is their birthday they can get a special message from us. when there is something major happening in their city, they can get a message: whether that is us performing or just some news worthy event to show we are thinking about them.

you can also send a follow up longer option survey to everyone part of the club. this could have fun questions like what is your favorite color? and favorite candy? maybe even ask their mailing address. so that way you can surprise them by always sending emails in their favorite color. or randomly sending them small surprises. and you can ask them market survey questions too. like what do you think of this song? how likely are you to buy this merch for this amount?

you could even incorporate a point system into the survey thing. but just get as much information from your fans so they are just not a number. but this is something that one artist could do with the help of some interns. minus if you actually mail them anything, this wouldn't cost any money, just time. but think about how devoted the fans would be when everything is tailored to them and how special they would feel.

then if there was a way to make this so it could be streamlined and easily used for every artist. there is a business within itself. manage their email/social media messaging to the fans and keep a database of all their fans.